On Target Marketing:
My Adventure in Elevating FFL Dealers Online
Simplify your marketing, boost your sales, and beat the competition.
Simplify your marketing, boost your sales, and beat the competition.
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Great customer service, professional and attention to detail is how I would describe FFL Funnels. The team was able to get our site up on time and within budget and made some great recommendations. The recommendations made the look and feel of the site easy to navigate and generated more traffic which equaled more sales!
Jason D. Owner, Resilient Arms
About
My journey into the heart of digital marketing for FFL dealers has been anything but conventional. With roots in retail that stretch back to my first job, merchandising drinks and working through the ranks of various gun shops, including a stint at an 8-figure gun business in San Diego, CA, I've lived and breathed the challenges and triumphs of the firearms industry.
Introduction
Moving to Arizona to work for Davidson's as a sales rep was a pivotal chapter in my story. Speaking to 50+ FFL dealers every day for two years, I soaked up every piece of wisdom and insight I could from those at the top of their game and even those just starting from their kitchen tables. It became clear that while many were experts in their craft, most were navigating the online space like a ship without a compass. They lacked the know-how and the tools necessary to carve out their rightful place online. That's when the lightbulb went off for me. With a rich tapestry of experiences and a deep understanding of the firearms market, I knew I could make a difference. So, taking some brave souls with me, I made the leap to start our own venture, focused squarely on empowering FFL dealers in the digital realm.
It hasn't been a walk in the park. Building and scaling the right systems, navigating the seasonality of products and services, leading a growing team, and ensuring our platforms remain the best in the business are just a few of the hurdles we've faced. Yet, with each challenge, we've grown stronger, more agile, and more committed. Our proudest moments? Seeing dealers we've partnered with, once struggling to make their mark online, now smashing the 6-figure monthly sales barrier with consistency, thanks to the systems and training we've implemented together.
But it's not just about strategies and systems. I'm a firm believer in the power of personal growth and mindset. Every day, I dedicate time to my own development and share these lessons with our clients. It's about breaking through those mental barriers that hold us back from achieving our fullest potential. In the firearms industry, where dreams are big and the stakes even bigger, helping our clients unlock their dream life has become my mission.
My expertise in FFL dealer marketing isn’t just a title—it’s a proven track record. With over a decade of experience in the firearms industry, I've witnessed the evolution of marketing dynamics first-hand. From traditional retail to online marketplaces, I’ve seen what works and what doesn’t. My approach is data-driven and results-oriented, focusing on what delivers the highest ROI for FFL dealers. I have helped over 100 dealers nationwide, witnessing firsthand their growth from local favorites to national powerhouses. By implementing targeted strategies, we’ve seen dealers increase their online sales by up to 300%, with some achieving their first $100K month under our guidance.
Every FFL dealer is unique, and their marketing should be too. That’s where our custom solutions shine. Our website designs aren’t just visually stunning—they’re built to convert, optimized for both user experience and search engine rankings. Our SEO strategies are crafted with the FFL market in mind, targeting the keywords and phrases your customers are searching for, ensuring you rank where it matters. But what truly sets us apart is the Command Center, our proprietary CRM tool. This isn’t a one-size-fits-all solution; it’s tailored to the firearms industry, allowing you to schedule social media posts, send marketing emails, and SMS, and track your entire sales funnel in one place. With our tech, you’re not just staying ahead of the curve—you’re defining it.
Mindset and personal growth are at the core of everything we do. I believe that the right mindset is the key to unlocking potential—not just in business, but in life. Through our programs, we integrate principles of mindset coaching and shadow work, helping you and your team overcome limiting beliefs and achieve new levels of success. This isn’t about temporary gains; it’s about sustainable growth. We’re not just building businesses; we’re building leaders in the firearms industry. By fostering a culture of continuous improvement and resilience, we help our clients navigate the complexities of the market and emerge as champions of their trade.
Guided dozens of FFL dealers to surpass $100K+ in monthly sales, with some dealers seeing a 300% increase in online revenue within the first six weeks of partnership.
Our client's results speak for themselves. We're known in the industry for focusing on RESULTS and we're damn good at getting them.
Successfully launched over 100 custom website projects for FFL dealers nationwide, each significantly improving the client's online visibility and customer engagement.
“FFL Funnels did an amazing rebuild of our company website. It started as a beginner level website, and they turned it into a very professional and easy to use website. Along the way, they assisted us in our photography settings to get quality photos, and helped us put into words what needed to be said, and in a very professional manner. I highly recommend them to any business looking to recreate their website.”
Michelle M. - MCM Tactical
“FFL Funnels did an amazing rebuild of our company website. It started as a beginner level website, and they turned it into a very professional and easy to use website. Along the way, they assisted us in our photography settings to get quality photos, and helped us put into words what needed to be said, and in a very professional manner. I highly recommend them to any business looking to recreate their website.”
Dallas M. - San Diego Guns
“Great customer service, professional and attention to detail is how I would describe FFL Funnels. Their recommendations generated more traffic which equaled more sales! They will be my go-to company for web site development, marketing, and any future projects.”
Jason D. - Resilient Arms
“Garrett at FFL Funnels is spot on and knowledgeable. He took the time to get to know us find out what our business plans are and where we intended to go with our business in the future. All that being said we highly recommend them.”
Donald S. - DL Sporting Goods
Great customer service, professional and attention to detail is how I would describe FFL Funnels. The team was able to get our site up on time and within budget and made some great recommendations. The recommendations made the look and feel of the site easy to navigate and generated more traffic which equaled more sales! The team made themselves available at different hours to accommodate my schedule which helped us meet our timeline. FFL Funnels will be my go-to company for web site development, marketing, and any future projects, I highly recommend the great team at FFL Funnels!
Jason D. Owner, Resilient Arms
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Unlock the secrets to digital success in the firearms industry with our exclusive guide, "Top Strategies to Boost Online Sales for FFL Dealers."
This comprehensive eBook covers everything from SEO and website optimization to social media strategies and email marketing, all tailored to the unique needs of FFL dealers. Get ready to transform your online presence and outperform your competition.
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